Marketing: 2024 Release
by Dhruv Grewal
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ISBN: 978-1264155842 • Publisher: • Year: 2021
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1) A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
2) Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics.
3) Seamlessly integrated results-driven technology. The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.
4) The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone.
Folder: Marketing 2026 Release
Format: PDF
Total Size: 109.38 MB
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