Purposeful Luxury The Strategic Playbook for Sustainability in Luxury Industries | 8.61 MB
Title: Purposeful Luxury The Strategic Playbook for Sustainability in Luxury Industries
Author: Stephane J. G. Girod
Category: Planning & Forecasting, Business & Finance, Business Ethics, Sustainable Development
Language: English | 278 Pages | ISBN: 9781394369249
Description:
Prepare your luxury brand for the sustainability transformation ahead
In Purposeful Luxury: The Strategic Playbook for Sustainability in Luxury Industries, Stephane Girod delivers a strategic roadmap for luxury executives facing an existential challenge. By 2040-2045, luxury businesses may struggle to grow - or even survive - as policy priorities shift toward basic needs. Current ESG compliance initiatives are necessary but insufficient for long-term legitimacy.
Purposeful Luxury provides a deep dive into sustainability initiatives across nine luxury sectors, drawing on over 65 executive interviews, surveys of 150 middle managers, and pioneering case studies on CHANEL, Chloé, Lamborghini, LVMH's Nona Source, Pandora, and Zenith Watches. Girod outlines concrete frameworks that accelerate current ESG journeys while preparing companies for positive-impact transformation.
Readers will also find:
[*]Concrete directions and tools...
DOWNLOAD:
Prepare your luxury brand for the sustainability transformation ahead
In Purposeful Luxury: The Strategic Playbook for Sustainability in Luxury Industries, Stephane Girod delivers a strategic roadmap for luxury executives facing an existential challenge. By 2040-2045, luxury businesses may struggle to grow - or even survive - as policy priorities shift toward basic needs. Current ESG compliance initiatives are necessary but insufficient for long-term legitimacy.
Purposeful Luxury provides a deep dive into sustainability initiatives across nine luxury sectors, drawing on over 65 executive interviews, surveys of 150 middle managers, and pioneering case studies on CHANEL, Chloé, Lamborghini, LVMH's Nona Source, Pandora, and Zenith Watches. Girod outlines concrete frameworks that accelerate current ESG journeys while preparing companies for positive-impact transformation.
Readers will also find:
[*]Concrete directions and tools...
DOWNLOAD:
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